A MODEL OF FACTORS AFFECTING DOMESTIC TOURIST SATISFACTION ON ECO-TOURISM SERVICE QUALITY IN THE MEKONG DELTA, VIETNAM
نویسندگان
چکیده
The objective of the present study is to explore factors affecting domestic tourists’ satisfaction with quality ecotourism services. Survey data collected from 457 visitors visiting Mekong Delta, Vietnam were analyzed provide evidence. Results multiple regression analysis using SPSS software have determined that Food and beverage Shopping & entertainment services, Perceived price, Nature destination landscape, Security Safety, Transportation had positive associations travelers’ satisfaction. Besides, this research also showed female tourists tend be more satisfied than male tourists. main findings practical implications for travel agencies tourism managers. It implies they should improve these in order maintain enhance tourist services Vietnam.
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ژورنال
عنوان ژورنال: Geojournal of Tourism and Geosites
سال: 2021
ISSN: ['2065-1198', '2065-0817']
DOI: https://doi.org/10.30892/gtg.362spl14-696